Home Technology Adoption Timed Public License Consulting Services Education Services Case Studies Partners About Us Contact Us FAQ   Technology Adoption How important is it that you understand just how technology adoption really occurs? Consider this: "Diffusion investigations show that most individuals do not evaluate an innovation on the basis of scientific studies of its consequences, although such objective evaluations are not entirely irrelevant, especially to the very first individuals who adopt. Instead, most people depend mainly upon a subjective evaluation of an innovation that is conveyed to them from other individuals like themselves who have previously adopted the innovation. This dependence on the experience of near peers suggests that the heart of the diffusion process consists of the modeling and imitation by potential adopters of their network partners who have adopted previously. So diffusion is a very social process." -- Everett M. Rogers, Diffusion of Innovations, 4th Ed., 1995 Tecado’s principals have been helping technology companies drive the adoption of their products and technologies since 1984. We have packaged our first-hand knowledge, together with the science of Technology Adoption (which has been studied for over seventy years) into a simple, straightforward program for technology businesses: The High-Impact Technology (HIT™) Program The four phases of HIT allow our customers to: 1. Understand whether their technology might benefit from an Open Platform approach (Phase 1-Targeting) 2. Undertake the steps necessary to prepare their technology for release (or re-release) as an Open Platform (Phase 2-Countdown) 3. Create the relationships necessary to ensure wide adoption by three key communities: Developers, Business Partners, and End-Users (Phase 3-Launch) 4. Build and maintain the communities of interest that will allow the technology to flourish (Phase 4-Flight) Implementing HIT The HIT System was created to package the necessary components for a successful technology adoption program into an easy-to-implement methodology. HIT consists of four stages: Targeting: Technology Analysis (Is this technology a "platform"? If not, is it logical to re-position as a platform?) Market Research (What are the applications? Can they be broadened? Can others develop applications? What tools are necessary to allow them to do so?) Company (Structure, Organization Plan, Business Model, Marketing, Technology Roadmap) Countdown Platformation™ (Developing and Planning: Standards, APIs, Licensing; Implementing: Technology Roadmap and Application Prototyping) Community-Building (Developers, Business Partners, Customers) Education (Curriculum Development: Technical Training, Partnership Tours, Marketing Seminars, Certification Programs) Organization (Staffing Plan, Business Development, Sales, Marketing) Launch Developers (Community Web site, Technical programs, Education and Certification) Business Partners (Education, Certification, Marketing and Sales Partnerships, Prototype Applications) Customers (Marketing Seminars, Business Development, PR, Sales, Prototype Applications) Flight Community Management On-going Education, Training, and Certification Application Development Services Privacy Statement  |   Legal Statement All content on this site is © Copyright, 2002, 2003 Tecado, Inc. This site hosted by: